Consumer Behaviour by Schiffman and Kanuk Buy Old Book

Buy Consumer Behavior by Schiffman and Kanuk Buy Old Book With Best Condition Old Book

Ninth Edition

Syllabus Covered :-

1. Consumer Behavior : Its origin and Strategic Application
2. Consumer Research
3. Market Segmentation
4. Consumer Motivation
5. Personality and Consumer Behavior
6. Consumer Perception
7. Consumer Learning
8. Consumer attitude formation and Change
9. Communication and Consumer Behavior
10. Reference Groups and Family Influences
11. Social Class and Consumer Behavior
12. The Influence of Culture on Consumer Behavior
13. Subculture and Consumer Behavior
14. Cross-Cultural Consumer Behavior An International Perspective
15. Consumer Influence and the Diffusion of Innovations
16. Consumer Decision Making

This well-established and widely-acclaimed book, now in its Ninth Edition, has been thoroughly updated and revised. It focuses attention on critical consumer behavior concepts and highlights the linkages between interrelated principles and processes. The emphasis on marketing strategy has been intensified, using both theoretical and applications-oriented approach. The text is supplemented with many real-world examples in order to demonstrate how consumer behavioral concepts are used by marketing practitioners to solve marketing problems and to develop and implement effective marketing strategies.

The author clearly explains the relevant and timely concepts on which the discipline of consumer behavior is based. Students of management and practicing managers will find the book extremely useful. New to This Edition A comprehensive model of consumer decision making, built on the simple model and presented in the first chapter, highlights the interrelationships among the various concepts examined throughout the book A major emphasis on marketing ethics and social responsibility throughout the book 32 short cases have been replaced with entirely new cases An enhanced global outlook that gives a better understanding of the dynamics of cultural differences